You can not tell that the beginning of the year is exciting for major exporting countries of the New World. On the bottle segment the only wines in good health, even if not absolutely brilliant, are Argentinians and Americans. Chile joins Australia’s deep crisis, that is no longer a novelty.
Things are doing a little better instead for the bulk wine considering that in the first three months Argentina has sent over 40 million liters in Spain (+213%), 72 cents per liter (-10%), Australians continue to pour large quantities of bulk wine in the UK (+24%) and USA (+72%), while the Chileans have had a boom of requests, supplies growing of 62% in volume and doubled in value. The United States also have good performance with their tanks (+10% in volume), particularly in the UK (+7%) and Germany (+20%), besides the usual shipments to Italy direct to Diageo in Alba (+27%).
Chile, saved by Asia
Speaking about the bottled wines the Chileans are facing a drop in shipments of 13% in volume, but above 8% in value, just a little less than 300 million dollars. Drop due to a rise in price lists of 3% average, until $ 3.24 per liter. The same dynamic for the packaged wines (tetra and other packaging), dropped of 13% and 8%. Things go wrong on the first target market, the U.S., dropped of 10% in values. Here the Chilean wines were hit by a sharp increase in the average selling price, increased to $ 3.48, for an annual increase of 7%. Not better the situation in the UK, where despite the price lists have been held down (-1%), the fall in sales were over 15%. Same thing for Germany and a bit everywhere in Europe, where the orders were reduced of 14%. The only satisfaction for Chilean wines come from South America, particularly Brazil (+8%), but especially from the Asian continent, growing more than 20% by volume and turnover. To smooth the way to the chilean wines are Japan (over 30% growth), China (+30% values column) and South Korea (+6%), where Chilean wines figure the highest average prices ever, almost $ 5 per liter.
Argentina, surprises in UK and China
Altought definitely better than Chilean, Argentinian bottles haven’t gone much further. Volumes are stable, while there has been a good increase in values (+7%), the average price increased of 6%, to $ 4. The best news are coming from the UK market, where the jump in values was 25%, for an average price increased of 12% to $ 3.66 per liter. England has eclipsed the Brazilian market, despite it was growing in the first quarter. Great news coming from the front Asia and particularly China, a market that the wineries of Mendoza are beginning to focus seriously: in three months sales increased of 45%, allowing to surpass Japan. After Switzerland (declining market for Argentinians), China is to pay more: $ 4.52 per liter, a good reason to go with even greater resolve. Finally, stable things in the U.S., the largest market, where it only grows to values (+5%) and Canada (+2%).
U.S., Asia stops
Exports of bottled wine in stars and stripes are stable: due to a general price list filing (-2%, to $ 4.52 per liter), Americans gain a small growth in values (+3%) and volumes ( +5%). Things are just fine on the first target market, Canada (over 20% growth, thanks to a price cut of 5%), while rich Germany straightens the performance, where the filing of the price lists was among the stronger (-14%). The English market is at a stop, second market for the Americans, but above all stopped are the contracts with the Far East, with Hong Kong and China that make a real U-turn. Beijing is -13% in values and -27% in volumes. The city-state is at -35% in values and -14% in volumes. Not good also South Korea, which has reduced volumes and spending.
Australia, thank goodness there is Beijing
Declines in shipments of Australian bottles are not surprising anymore. Prices continuing to rise, although less turbulently than in recent months (+2%), they are still dropping both in volumes (+11%), and in profits (-9%). United States and England are not doing good and they have become a safe harbor only for tanks. Retreating shipments are coming from Canada and New Zealand. Canberra wineries light their smile to China, that took home 11% more wine by paying 20% above the price of last year (6.32 dollars), and to Hong Kong, where, however, growth in volumes of 27% was fairly expensive, with a decrease in the average price of 24%. The best performances come from Japan: cut the price by 10%, but profits soar by ¼.
(Traduzione di Glores Sandri)