A very simple recipe: country brand, grape variety, young message, focused and unified strategy. Sales are booming, especially in EuropeExports have started quietly in 2009 and now – as the
Italian wines average prices on the rise, volumes beginning to creak. High risk to go out of the market in favour of the Spanish wines.There is a fact common to
A comparative analysis of the worldwide export data. Italy is the country that exports the most, but Italian bottles around the five continents cost on average $ 3.70 per liter.
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